The key challenge on the Sowan’s project was that the existing identity had become dated and the brand’s message unclear to consumers.
By identifying that the brand stood for wholesome simplicity at its core, we created an identity and packaging range that delivered on this message.
- Strategy and Positioning
- Tone of Voice
- Visual Identity
- Packaging Design
- Brand Guidelines and Toolkit
It was this simplicity and goodness that informed our use of traditional materials such as hessian and 100% recyclable packaging.
We coupled this with rustic landscapes, modern typography and strong bold colours to achieve impact and engage customers.
The success of the project and the positioning strategy was reflected in Sowan’s attaining a listing in all major retailers and health stores.
It also led to range extensions into healthy snacking, convenience and organic categories.
Our latest addition to the range - Organic wholesomeness in every bite!
The design and tone of voice for the Organic Bites range was aimed to engage with health conscious adults who enjoyed an active lifestyle and desired a nutritious snack that was 100% natural and convenient.
Sowan’s - a natural brand based on wholesome simplicity.
